Privacy.

This notice sets out how Step Deeper Ltd ("Step Deeper", "we", "us") handles personal information collected through this website. We are the data controller for the purposes of the UK GDPR and, where relevant, the EU GDPR.

Who we are.

Step Deeper Ltd is a company registered in England and Wales (company number 12564855), with its registered office at 2a Bellevue Road, London N11 3ER. You can reach us at hello@stepdeeper.com or on +44 (0)20 7870 1360.

What we collect.

When you visit this website we collect limited information automatically, including your IP address, browser type, pages viewed, referring URL, and timestamps. If you contact us by email or telephone, we hold the contact details you provide and the contents of your message for as long as is needed to respond and to keep a sensible record of the conversation.

We do not run a checkout, take payments, or sell products directly from stepdeeper.com. Where you buy a product from one of our sub-brands, that purchase is governed by the privacy notice published on the relevant site.

How we use it.

We use the information to operate the website, respond to enquiries, understand how the site is being used, and to keep it secure. We rely on legitimate interests for analytics and security, and on your consent where it is required, for example for non-essential cookies.

Cookies and analytics.

If you accept the cookie banner shown on your first visit, we use Google Analytics 4 to understand site usage in aggregate. Google Analytics sets cookies that record an anonymised identifier, your approximate location, and the pages you visit. If you decline, no analytics cookies are set and no tracking takes place.

Your decision is remembered in your browser. To change it, reset your cookie preferences and the banner will appear again on the next page load.

We do not run advertising cookies, social media trackers, or behavioural profiling tools on this site.

Sharing.

We do not sell personal information. We share information only with service providers that help us run the site, such as our hosting and analytics providers, with our professional advisers, and where we are required to do so by law. A list of current processors is available on request.

International transfers.

Some of our service providers process information outside the United Kingdom and the European Economic Area. Where this happens, we rely on appropriate safeguards, including the UK International Data Transfer Addendum and the EU Standard Contractual Clauses.

Retention.

We keep information only for as long as we need to for the purposes set out above, after which it is deleted or anonymised. Enquiry correspondence is typically retained for two years.

Your rights.

Under UK and EU data protection law you have the right to ask for a copy of the information we hold about you, to have it corrected, to ask us to delete it in certain circumstances, to restrict or object to its processing, and to lodge a complaint with the Information Commissioner's Office at ico.org.uk.

To exercise any of these rights, write to us at hello@stepdeeper.com. We aim to respond within one calendar month.

Security.

We take reasonable technical and organisational measures to protect personal information against accidental or unlawful loss, alteration, or disclosure. No transmission over the internet is ever fully secure, however, and we cannot guarantee the security of information sent to us.

Changes to this notice.

We may update this notice from time to time. The "last updated" date at the top will reflect the most recent revision. Material changes will be highlighted on the homepage.

Contact.

Step Deeper Ltd
2a Bellevue Road
London
N11 3ER
hello@stepdeeper.com
+44 (0)20 7870 1360